Kerstbierfestival 2003 - Behind the scenes - part 1 - Issues
Posted by Gunter aka March on 12/30/2003 12:21:59 PM
Hi, I finally got my 'behind the scenes' report ready. Jeremy suggested posting in several pieces over the next days, so here's the first part of it? Thanks Jeremy for upgrading my English here and there! Hope you enjoy reading it!! Cheers, Gunter
Part 1: Some issues we've had to discuss before the fest:
This year, to publicise the festival, we decided to issue our very own beer mat. We've been discussing this issue way too long: OK, itís costs a lot of money, (almost 400 Euro for 10 000 pieces) but ití s much more effective than posters. And I just had a great time distributing my part in the bars of Essen and Kalmthout. I met lots of interested people who had never heard of the festival before! Even people who just live around the corner of the venue. And they couldnít believe it was already the ninth edition, without their knowledge. So I got from one place to the other counting 7 pubs in one evening, and ended my road trip in cafť Rex, very close to my house, and finishing there with a few Duvels, after 'being BOB' the whole evening before.
Second: The price of tokens and beers.
Last year we lost money on the Malheur Brut and even more on the DeuS. After discussing several options, and agreeing that the X-mas beers we serve are the more expensive beers in general, we had to raise the price to 1,25 Euro, and even so ask 3 for some beers, and even 4 tokens for the beast called "Bush Prestige". But as Iíve heard, and tasted myself: this was a world class beer. And considering we sold over 50 bottles, I guess most people didnít mind the price. I donít know about the profits we got from the fest, but as there were a lot of sell-outs, including all beers on draught, I can assume we now have decent budget to work on the tenth edition.
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